Few people think about the demographics of the online gambling community, and even fewer consider the reasons for those demographics. If one takes a second however to consider the question, the results are fascinating. Women do gamble online; according to some reports, they actually make up the majority of the online gambling community, taking the once traditionally male arena of card games and casinos and making it their own. So, is there a reason why women gamble, and do they gamble more than in bricks and mortar casinos?
The overwhelming answer to the second question is ‘yes’. While women make up over 50% of the online gaming community, reports indicate that the land based casino population is still largely male, although there are some areas such as the slots that are just about female dominated, and roulette tends to be a fairly evenly split. It does in fact seem that women’s interests do lie most heavily with the online industry.
There are several reasons that have stated to explain why women gamble online in such masses. In non-urban areas many women partake in online gaming as a means of entertainment; largely house wives and retirees who enjoy passing the time in this manner. Furthermore, it is the women in most households that have the most purchasing power: they spend more time online at home than men do both for shopping, entertainment and logistical needs. This type of woman is financially secure and gambles for entertainment and relaxation. Why online rather than in a land based casino isn’t just a question of ease and opportunity however. Online casinos offer women both physical and emotional security coupled with comfort and the appeal of distraction.
Studies comparing women’s playing habits online in comparison to land based casinos proffer some interesting results. In land based casino the head to head strategy games such as poker are very much the men’s domain. Online however, women play virtually every game on offer. The reason may be that in a faceless online site, women feel freer to act as they wish. So in short, why do women gamble online?
Entertainment, fun and because it allows them the freedom to partake in activities that they otherwise may feel unable to do. Of course, there’s the other incentive as well – to win!
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